Strawflower

Botanical Name: Xerochrysum bracteatum
Type: Specialty Textural Accent
Season: Mid–Summer through Early Fall (July–October in Central Indiana)
Stem Length: 18–30 inches
Bloom Size: 1.5–3 inches

Strawflowers are prized for their vibrant color and signature papery texture. Harvested fresh at peak color with firm centers, they offer exceptional vase life and structural integrity in design work.

These blooms provide beautiful movement and texture in bouquets and arrangements, while also transitioning seamlessly into dried work. Their ability to hold color long after cutting makes them a favorite for event designers and florists who value longevity and versatility.

Primary Harvest: July–October
Cut when outer petals are fully colored but center disk is still tight for longest vase life.

• Sold per stem
• Excellent fresh or dried
• Strong vase life
• Ideal for bouquets, boutonnieres, flower crowns, and installations
• Available in mixed colors or separated by color (based on harvest)